Creathing, turns ideas into meaningful brand experiences
Mythmar Marine Services | Europort Istanbul 2024 & 2026
Exhibition Design · 3D Visualisation
· Large-scale Print Preparation · Digital Media Production
Creathing led the end-to-end visual communication and exhibition design for Mythmar Marine Services at Europort Istanbul 2024, an international maritime industry exhibition.
Our work encompassed exhibition stand design, spatial graphics, corporate catalogues, large-format print production, and promotional video content, establishing a cohesive visual presence across physical and digital platforms.
Held at the Yenikapı Expo Center on 23–25 October 2024, the exhibition welcomed over 5,000 industry professionals, bringing together 441 national and international exhibitors from more than 35 countries across an 11,500 m² exhibition area.
Building on this collaboration, Creathing is continuing to develop Mythmar's exhibition and visual communication materials for Europort Istanbul 2026, taking place on 4–6 November.
Project Year: 2024 & 2026 (upcoming)
Client: Mythmar Marine
Media Director: Serdar Kaan Çapkan
Design Lead: Şebnem Balım Çapkan
Exhibition statistics: Europort Istanbul 2024, official organiser's post-show report.
Vivo Maya | Digital Branding & Animated Advertising Campaign, 2022
Creative Direction · Cultural Storytelling · Hand-Drawn Illustration · Character Design · Animation · Digital Campaign
Creathing contributed to an integrated digital branding and advertising campaign for Vivo Maya, supporting the food brand's expansion from the Russian and Ukrainian markets into Türkiye.
At the heart of the campaign was an original animated commercial inspired by Nasreddin Hodja's legendary tale of attempting to turn a lake into yoghurt. The traditional Anatolian story was reimagined through a playful, culturally relevant visual concept, connecting Vivo Maya's yoghurt-making products with a familiar narrative.
The commercial brought together original scriptwriting, storyboarding, hand-drawn illustration, character design, animation, direction, and professional voiceover.
The animation combined traditional storytelling with product demonstrations, using motion graphics to communicate the yoghurt-making process in an accessible and engaging format.
The project also included coordinated social media graphics and digital advertising materials, extending the campaign's visual language across online platforms.
The campaign reached millions of views across digital channels, contributing to Vivo Maya's brand visibility among Turkish audiences
Project Year: 2022
Client: Vivo Maya
Scriptwriting: Selman Karabul
Director: Serdar Kaan Çapkan
Illustrations and Animation: Şebnem Balım Çapkan
Voiceover: Doğuhan Akın
Digital Agency: Accurate
Creative Production: Creathing
BASAS 2025 | Conference Programme & Promotional Merchandise Design
Editorial Design · Print Preparation · Promotional Design
Creathing was commissioned to design the conference programme and tote bag for the British Association for South Asian Studies (BASAS) Annual Conference 2025, hosted by Lancaster University, UK. The annual conference brings together researchers and scholars from across disciplines to explore the histories, cultures, politics, and societies of South Asia.
Our design approach focused on creating a cohesive visual language across the conference materials, combining clear information hierarchy, contemporary typography, and visual elements inspired by South Asian artistic and cultural traditions.
The conference programme was designed to present a detailed schedule of talks, panels, and events in an accessible and visually engaging format. Alongside the programme, we developed a complementary tote bag design, extending the conference's visual identity into a practical and reusable item for participants.
Together, these materials established a consistent visual presence for the conference, connecting editorial design with physical applications.
Project Year: 2025
Client: Lancaster University in collaboration with the British Association for South Asian Studies (BASAS)
Design Lead: Şebnem Balım Çapkan
Caterpillar's FG Wilson | Corporate Design & Visual Communication, 2018–2024
Creative Direction · Brand Communication · Digital Campaigns · Catalogue Design · Environmental Graphics · Vehicle Branding
From 2018 to 2024, Creathing delivered comprehensive creative and design services for FG Wilson Türkiye, part of Caterpillar's globally recognised power generation brand portfolio, within its Turkish market operations associated with Borusan.
Over this six-year partnership, we developed and managed a wide range of corporate visual communication materials, from social media campaigns, creative concepts and advertising copywriting to corporate catalogues, office branding, vehicle graphics, large-format print applications and digital communications.
Our involvement extended to the smallest details of corporate identity implementation, including branded stationery and email signatures, ensuring a consistent visual language across physical and digital touchpoints.
This long-standing collaboration demonstrates Creathing's experience in delivering integrated design solutions within the international industrial and power generation sector, translating established global brand standards into effective local communications.
Project Period: 2018–2024
Client: FG Wilson (a Caterpillar brand)
Media Director: Serdar Kaan Çapkan
Design Lead (2021–2024): Şebnem Balım Çapkan
Parla Cleaning | Brand Identity, 2025–Present
Brand Identity · Creative Direction · Logo Design · Visual Identity Development
Creathing developed the brand identity and logo design for Parla Cleaning, an emerging cleaning services business based in the United Kingdom.
Starting from the ground up, we explored 10 original logo alternatives across three distinct creative directions, establishing a visual identity that communicates cleanliness, professionalism, and trust.
The design process combined conceptual research, visual experimentation, and typographic development, exploring the relationship between fluid forms, water droplets, and sparkling elements. The resulting visual language brings together a distinctive symbol, contemporary typography, and a refreshing turquoise and deep teal colour palette.
Developed in 2025, the project marks the beginning of an ongoing creative collaboration, supporting Parla Cleaning as it establishes and grows its presence in the UK market.
Project Period: 2025–Present
Client: Parla Cleaning
Design Lead: Şebnem Balım Çapkan
Pine Makine | Brand Identity, Virtual Showroom & Integrated Digital Design, 2022
Brand Identity · Logo Design · Catalogue Design · Website Design · 3D Architectural Design · Virtual Showroom · Product Assembly Animations
Creathing developed a comprehensive brand identity and digital presence for Pine Makine, an emerging Turkish manufacturer specialising in retail display systems, garment racks, and store fixtures for fashion retailers, including LC Waikiki.
As a newly established business operating from production facilities without a physical retail showroom, Pine Makine needed an effective way to establish its corporate identity and showcase its products to prospective clients.
Our response was an integrated design solution, encompassing the company's logo and visual identity, corporate catalogue, website, and a bespoke 3D virtual showroom.
Rather than relying on a conventional product catalogue alone, we designed a fully realised digital architectural environment that functioned as a virtual store and corporate presentation space. We developed the showroom by bringing together spatial design, 3D modelling, realistic rendering, and a virtual walkthrough video, allowing clients to experience Pine Makine's products in a carefully designed retail environment.
To complement the virtual showroom, Creathing developed the company's website and product catalogue, creating a cohesive visual identity across its digital and print communications. We also produced instructional product assembly videos, translating technical installation processes into accessible visual demonstrations.
From the initial logo to the virtual architecture and product communication materials, the project demonstrates how multidisciplinary design can provide practical solutions for emerging businesses, connecting brand identity, spatial design, and digital technology.
Project Year: 2022
Client: Pine Makine, Türkiye
Brand Identity, Website & Digital Production: Serdar Kaan Çapkan
Catalog, Architectural Design, 3D Visualisation & Animation: Şebnem Balım Çapkan
Lamb Weston | Vehicle Branding, 2025
Creative Direction · Vehicle Wrap Design · Large-Format Graphics · 3D-Effect Visual Design
Creathing developed a large-scale truck branding concept for Lamb Weston, a globally recognised producer of frozen potato products.
Responding to a creative brief centred on innovation, a new era of visual communication, and three-dimensional effects, the design transformed a conventional delivery truck into a bold, eye-catching advertising surface.
The concept combines dynamic typography, vibrant brand colours, and oversized product imagery to create an illusion of depth and movement. French fries appear to burst beyond the vehicle's surface, bringing an energetic, three-dimensional quality to the composition.
Project Year: 2025
Client: Lamb Weston
Design Lead: Şebnem Balım Çapkan
Client's Digital Agency: Jupiter Creative
Nika Design & Build | Brand Identity & Logo Design 2024
Brand Strategy · Visual Identity · Logo Design · Corporate ID
Creathing developed the visual identity for Nika Design & Build, a new architecture and construction venture established under Ece Global, an international construction group with over 30 years of industry experience and operations spanning Europe, Asia, and Africa.
Ece Global's extensive portfolio includes projects associated with internationally recognised brands such as Holiday Inn, KFC, Crate & Barrel, and Azercell, alongside hospitality, commercial, residential, and infrastructure developments.
Our design process explored multiple visual directions inspired by architectural geometry, structural forms, and the brand's namesake, Nika, the Greek goddess of victory. The resulting identity combines bold geometric typography, architectural references, and a versatile colour palette to express Nika's contemporary, confident, and design-led approach.
From initial concept development and logo exploration to typography, colour systems, and corporate stationery applications, the project established a distinctive visual foundation for Nika's emerging architectural practice.
Project Year: 2024
Client: Ece Global - Nika Design & Build
Design Lead: Şebnem Balım Çapkan
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